"A Picture's Worth a Thousand Words" is a common English Idiom, I'm sure you are all aware of the meaning but for those in the back I'll give a refresher. It refers to the notion that a single still image can explain a complex idea or an essence more effectively than a description does. If two people were to sit down and told to write 1,000 words about the same picture, they would not have the same 1,000 words. The meaning behind images can be very subjective and can be a great tool to learn about a person's conscious and unconscious emotions and feelings. The Zaltman Metaphor Elicitation Technique (ZMET) is a market research tool that taps into both conscious and unconscious thoughts by exploring people's non-literal or metaphoric expressions through photographs. "I don't know what I don't know", is a common theme in my life. Studying for exams can be frustrating because I honestly don't know what I don't know. Dr. Gera...
A collection of trends, good & bad retail decisions, being a consumer, pop culture, and how they intertwine.