Infographics Created on Piktochart
Did Outkast finally convince the American people that roses really smell like boo-boo?
If so, we have some questions:
Why did it take 14 years?
Caroline, did you get that needed attitude adjustment and come back down from Mars?
Or was it the fact that the Chainsmoker's song Roses doesn't say the word 'roses' once in the entire song that aggravated people enough for them to purchase another flower?
As I mentioned in my previous post, American's are projected to spend $18.2 billion this Valentine's day.
How is V-day 2017 flower purchases any different than previous V-day purchases you might ask?
Great question! You go Glen CoCo.
This year those, those oh so thoughtful significant others and loved ones are predicted to take a ride on the wild side by purchasing more colorful arrangements and opting out of traditional red roses.
"SLI Systems (SLI.NZ), a global leader and provider of e-commerce solutions and services for mid-to-large-size Internet retailers and B2B sites, studied consumer search trends across top floral e-commerce sites in the U.S. and found ‘rose’ searches comprised nearly 20% of the total site searches but interest in red roses has waned, favoring an array of less traditional colors."
- Red roses are down to 47%
- decreased by 19%
- White roses are up to 16%
- increased by 5%
- Blue roses are up to 6%
- increased by 12%
- Rainbow and Purple were not in the top 5
- In 2015 Pink was the second most popular rose color purchased and in 2017 it didn't make the top 5 list
Top 5 Searched Flower Types for Valentines 2017
Top 5 U.S. States that are Searching Most for Flowers Valentines 2017
Find the entire SLI Systems article here:
https://www.sli-systems.com/valentines-day-online-shopping-study-finds-red-rose-popularity-declining
About SLI Systems
SLI Systems (SLI.NZ) accelerates e-commerce for the world’s top retailers by generating more traffic, converting shoppers into buyers and maximizing order values through solutions that improve site search, navigation, mobile, merchandising, personalization, recommendations and SEO. SLI is the most chosen SaaS-based site search provider to Internet Retailer Top 1,000 retailers. The SLI Buyer Engine combines user behavior and machine learning to accurately predict what shoppers are most likely to buy, shortening the path to purchase. The SLI Commerce Console™ organizes key sales insight and tuning capabilities into one easy-to-use cloud-based console. SLI Systems operates on five continents, powering more than 600 websites and offering solutions in 20 languages. For more information, visit www.sli-systems.com.
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