RUTHLESS BEHAVIORS

There are two kinds of people in the world: 1.      People who pee in the shower 2.      Liars I think the same can be said for people who claim to ‘never fall for Facebook ads’.  I am aware I get sucked into the ads targeted at me more than the average person but these algorithms know when I need or want something even before I do so, who am I to be mad that they are good at their job. Facebook ads might bother me (and my fellow marketing majors) less than the average person, though. I am typically impressed at how spot on they are. The ads have shown me some amazing clothing/beauty websites that I would have never heard of. For example, Function of Beauty shampoo and conditioner. When I first saw an ad for ‘personalized shampoo and conditioner’ I was naturally interested but thought it was too good to be true. So I began to investigate this Function of Beauty place and was on my way to gettin...

On a May day twenty some years ago, I was given a name that no one understands when I say it. And  when they do understand me, I get a lot of 'that's my grandma's name'!  So I never took it as anything besides simple miscommunication that I get Ruby , Russie or Ru written on my chai latte from time to time.  According to a large social media following, people truly believe this is not a mistake and that Starbuck is spelling people's names wrong on purpose. Seems a little silly to me, but e mpires like Starbucks have the money for mega-marketers who do not miss this stuff, so I decided to do my own research.  When I googled  " does Starbucks spell names wrong on purpose" these were the first six sources to come up:  Cosmopolitan Daily Mail E! Huffington Post Buzzfeed Fox News  People must be interested in the debate because these are some of the biggest media sources out there. I also came across a Tumblr page d...