RUTHLESS BEHAVIORS

Our final unit in Consumer Behavior is a ‘Design Sprint’ which consists of a few different steps including concept testing. Concept Testing is the investigation of potential consumers' reactions to a proposed product or service before introducing the product or service to market. Although it is traditionally used to test potential product or service ideas it can be used to test marketing efforts as well, called creative concept testing. So, unless you have been living under a rock or in a coma, I am sure you are aware of the PR nightmare Pepsi and United are facing. Although, both companies recent events will be a ‘What Not to do’ lecture in public relations class I am just poking fun at Pepsi. Kendall Jenner Pepsi Ad Jimmy Kimmel told his audience, "The fact that this somehow made it through—I can't imagine how many meetings, and edits, and pitches, and then got the thumbs-up from who-knows-how-many people is absolutely mind-boggling.” And he ...

Ulta is the bed, bath and BEYOND of all things beauty which makes sense that they have trademarked 'All Things Beauty, All in One Place.' Ulta has differentiated themselves in the beauty industry because they offer high-end prestigious products once only found at department stores as well as more price point friendly 'drugstore' products. The beauty superstore has surpassed Sephora as the largest beauty chain in the country with 978 retail stores across the nation. Ulta carries 20,000 products from 500 different brands in addition to a successful private label and a full-service salon and brow bar.  To many, Ulta is a place to be avoided at all costs unless you:  1. need a specific product  2. need a trip to the brow bar 3. have a decent amount of time to dedicate to being at Ulta I can see how Ulta can be stressful and I typically feel like I should have bought that other shade of lipstick I was teeter-tottering between for the last twen...

Last week in class we discussed the on going debate of are rabbits friends or food? But is there room for a 3rd option of both? A Shark's Pledge   China, France, Italy and Spain are the top four rabbit consuming countries. Due to the fact that the consumption of cats and dogs is wildly popular and accepted in China, Korea and much of Asia I was not surprised to see China leading rabbit consumption, but France, Italy and Spain? My perception of France is eating french bread, drinking great wine and looking out at the Eiffel tower. My perception of Italy is the beautiful canals in Venice. My perception of Spain is the running of the bulls in Madrid. So why would these countries of fairy tales and enchantment want to kill and eat bunnies? Key word:  Perception  According to Merriam-Webster,  perception is defined as the 1 a   :   a result of perceiving   :    observation b   :   a mental...